Softboy

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Softboy Collection

Power doesn’t always wear a suit.

Sometimes it wears pastel. Oversized knits. Loose denim. And a quiet, disarming smile.

The Softboy Collection is for men who aren’t afraid to feel, to express, to stand out by being subtle. Influenced by the expressive confidence of Korean fashion and the emotional nuance of East Asian men’s style, this collection captures a new kind of masculinity — thoughtful, self-aware, unapologetically aesthetic.

This isn’t about dressing to impress. It’s about dressing to reflect. Who you are. What you feel. How you move through the world.

From cozy textures and relaxed silhouettes to muted tones and effortless layering, each piece helps you build a look that’s uniquely yours — and impossible to fake.

Because real confidence isn’t about looking tough.

It’s about being comfortable with who you are — and dressing like it.